Building the world’s most connected farm-to-plate platform.
Farmer Butcher is creating a more human food system—one where customers can meet the source, understand the story, build a real connection with the farmer, and buy protein in the way that suits their household.
Your direct line into the build.
This is not a public scoreboard. It is your opportunity to follow the journey closely as we prepare our first investment release.
Make the farm feel close again.
Our first goal is to build a unique, user-friendly platform that lets people engage with farmers, understand where their food comes from, and feel as though they are stepping onto the farm themselves—not scrolling through another faceless online store.
“Know the farmer. Know the source. Choose what works for your home.”
Farmer Butcher is designed to rebuild trust and connection around one of the most important purchases a household makes: the food it puts on the table.
An immersive platform
Farmer stories, farm profiles, practices, regions and products come together in one simple experience built around trust.
Better value through transparency
Customers can see what they are buying, where it comes from and who stands behind it—creating a clearer, more honest purchasing experience.
Built for every household
Bulk buyers can secure a half beast, while everyday households can build a flexible protein box from dedicated farmers.
Big ambition. Practical steps.
The ambition is global, but the execution starts with disciplined steps across the platform, customer experience, regional processing and repeatable operations.
Build the destination
Platform foundationCreate the premium marketplace experience: simple discovery, strong farmer profiles, flexible buying options and a direct connection to the source.
Serve every kind of household
Choice at scaleSupport everything from larger bulk orders to build-your-own boxes, so affordability and flexibility are part of the same platform.
Launch Farmer Butcher Hubs
Regional networkConnect local farmers with trusted processors and butchers in each region, creating a smoother path from production to the customer.
Compress fulfilment time
Operational velocityUse regional coordination to streamline production, speed up order turnaround, strengthen reliability and improve the repeat customer experience.
Replicate the model
National expansionEstablish a repeatable operating model across Australia, then prepare the platform and hub network for wider market expansion.
Meet Matt Hyland.
Near Kempsey on the NSW Mid North Coast, Hyland Farms is built around family, farming and a direct connection to the customer. Matt stays close to the whole journey—from livestock and the farm through to the butcher shop, packing and the final order.
Farmer Butcher exists to give farmers like Matt a national stage while keeping their name, their story and their region visible to the household buying the food.
Approximate management-supplied operating figures for this farmer/butcher example. They are illustrative, unaudited and are not a forecast, investment return or guarantee of future performance.
This is one farmer butcher. We want to create the infrastructure that helps more stories like this happen across Australia.
Meet Matt & Hyland FarmsWhat is a Farmer Butcher Hub?
A Farmer Butcher Hub is a regional processor or butcher connected with local farmers and the Farmer Butcher platform.
Customers can select protein from their chosen region and build a box that suits their household. The hub coordinates the local processing and packing pathway, creating a more efficient bridge between farms and customers.
The intended result: shorter production pathways, faster order turnaround, stronger regional capacity and a platform that can grow without losing the connection to place.
See what we are building.
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Farm. Craft. Connection.
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You will not be treated like a number.
People who register will receive focused updates as Farmer Butcher prepares for its first investment release. The aim is to show the work, the progress and the decisions—not fill your inbox with noise.
Follow the build before the wider release.
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