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The future of Aussie meat sales
We’re building the
next big thing.
Farmer Butcher Hubs.
We’re building a network of Farmer Butcher Hubs across Australia — connecting local farmers, butchers and processors so customers can buy direct from the source.
More opportunity for our farmers and butchers. A better way for Aussies to buy their meat.
Register my interest Explore the numbersFarmer Butcher Hubs · how it works
Local farms. Local butchers.
A better way to buy Aussie meat.
A Farmer Butcher Hub is a local butcher or processor that works with farmers in its region. The hub cuts and packs your order. We handle the online shop, marketing and delivery.
Connect the hubs
We partner with small-scale butchers and processors in key regions. They cut and pack orders, with our support to grow as demand increases.
Connect the local farms
Local farmers supply the hub. Their names and products stay visible, so customers can choose from several farms and know the source.
Connect Australia-wide delivery
We market the products and organise cold courier delivery. This helps local businesses reach customers across Australia.
Let Aussies taste the regions
Customers choose a region and mix its producers’ products into one box. The range can include beef, lamb, pork, seafood and more.
Our first hub is already working
Already running on
the Mid North Coast.
Our first Farmer Butcher Hub is running successfully on the NSW Mid North Coast, sending Build-a-Box orders Australia-wide every week.
10+ farmers and producers are working together to supply a premium range of beef, lamb, pork, seafood and more.
Now we’re working to bring this model to more regions across Australia.
Scale the local businesses.
Keep the care in the product.
We believe local processing can deliver better quality and care. We help smaller butchers and processors grow with demand, while keeping the farmer and the food’s source visible.
Our goal is a growing network of local businesses that changes how Australians buy meat online.
Already part of Farmer Butcher
Bulk meat. Better value.
Direct from Aussie farms.
We also work directly with farmers to sell bulk meat at better prices. It’s another way for households to buy from the source and get more value from their meat budget.
We’re seeing a strong push towards customers buying in bulk. That demand is an important part of Farmer Butcher today, alongside the regional hub network we’re building for tomorrow.
Sales and growth
Our sales today.
What could growth look like?
We processed $1.7M in first-year sales. The chart shows what would happen if the selected growth rate continued. Future years are examples, not forecasts.
Year 1 is reported sales. Years 2–5 are modelled.
View the five-year figures and calculation
| Period | Annual sales | Basis |
|---|---|---|
| Year 1 | $1,700,000.00 | Reported base |
| Year 2 | $2,973,310.63 | Illustrative scenario |
| Year 3 | $5,200,338.87 | Illustrative scenario |
| Year 4 | $9,095,425.18 | Illustrative scenario |
| Year 5 | $15,907,955.49 | Illustrative scenario |
Calculation: Year 1 sales × (1 + 15 / 100)^(4 × years after Year 1).
Years 2–5 are an illustration of constant compounding, not a business forecast or a promised investment return. Actual growth will depend on demand, processor capacity, funding, costs and execution. Sales processed are not platform profit.
The people behind your box
More customers.
Stronger local businesses.
Our goal is a stronger network: farmers with more reach, butchers and processors with more consistent demand, and households with more choice.
FOUNDER.
DEVELOPER.
BUTCHER.
cold-chain industry
Who I am — and why it matters
I have spent my working life building towards this.
My name is Brad Holz. I’m the founder, the developer and the person behind Farmer Butcher. I have more than 20 years of experience in the cold-chain industry, and I understand the journey from a single cut of meat to production and distribution at scale.
I have completed several degrees in computer science, completed my butcher’s trade, and worked in management at one of Australia’s largest meat distribution companies. Those experiences taught me how technology, processing and logistics need to work together.
I have spent my working life bringing these skills together. Now I’m using them to build a platform that helps small-scale farmers, butchers and processors reach a whole new level.
You’re backing the future of Aussie farmers and our food network. My commitment is to give farmers and butchers more control, more consistency and more money back in their pockets. Together, we can change Australia’s food system for the better.Brad Holz · Farmer Butcher
The ambition
Build the world’s largest
online farmers market.
Starting with Aussie farmers, regional processors and a food network that puts more opportunity back into local communities.
Follow the next chapter
Help us bring
more regions online.
Our first hub is running. More regions are on the way. Register your interest for founder updates, new hub launches and news of future investment opportunities.
- Founder progress updates
- New regional hub announcements
- News of future investment opportunities
Follow our growth.
Leave your details and we’ll keep you updated.