We believe our shoulder of lamb from Primal Beef Co is truly outstanding. Sourced from native breed flocks that have been purely grass-fed on lush, natural pastures rich in wild grasses, flowers, and herbs, our free-range lamb delivers a rich, full flavor. It comes from small, local, family-run farms in the Northern Rivers, ensuring the highest standards of animal welfare.

Our naturally grown, grass-fed lamb is hung on the bone for up to 7 days and has been hand-trimmed by our master butchers to provide lean meat with a deep, rich flavor. Grass-fed lamb boasts a better ratio of Omega-3 to Omega-6, is high in antioxidants such as vitamin E, and contains higher levels of vitamins and minerals. Choosing meat from animals that have exclusively consumed a natural diet of grass, wildflowers, clovers, and legumes—rich in essential nutrients and free from chemicals and pesticides—makes a lot of sense. It’s a healthy choice.

We strongly believe that small-scale farming benefits the farmer, the animal, the local ecology, and you, producing exceptionally tasty, ethically reared meat that you can trust completely.